This is not just the first video; it’s the most crucial lesson in the ultimate course that every successful businessperson must master.
The name of the game is persistence. Never give up, never surrender. One of my all-time favorite quotes on persistence comes from Churchill.
He famously said:
“Success is going from failure to failure without losing enthusiasm.”
Despite facing numerous setbacks, he steered the UK through its darkest hours.
Now, let me pose a question to you: What’s the one word we least want to hear? It’s “NO.” It’s rejection.
The most formidable barrier holding people back from succeeding in business and life, in general, is deeply rooted in our psychology. We yearn to be in environments that embrace us; we fear rejection.
Overcoming this ingrained instinct can be quite challenging. Teaching yourself to accept “no” as an answer is no easy feat. Yet, that’s precisely what we must do.
To achieve success, you need unwavering perseverance. Just as Churchill advised: “never surrender”. Be prepared to encounter that two-letter word repeatedly – I’m talking about “NO.””
